Marketing and selling aren’t mutually exclusive in physical retail. And the new IKEA flagship reminded me of that perfectly.
A "Flagship" can be interpreted broadly - it is what presents, elevates, and expands a brand. What IKEA is doing on Oxford Street accomplishes that, not only in how the store is designed, but also just by being on Oxford Street. We are here for it!
A "Flagship" can be interpreted broadly - it is what presents, elevates, and expands a brand. What IKEA is doing on Oxford Street accomplishes that, not only in how the store is designed, but also just by being on Oxford Street. We are here for it!